Great Rail Journeys to focus in on personalisation in 2017

International rail vacation operator invests in personalisation to force expansion during 2017 and past

[LONDON] — [January 26, 2017] Nice Rail Trips, the United Kingdom’s main rail vacation corporate working globally, is taking a look to supply data-driven, customized on-line reports for purchasers because it heads into 2017’s height reserving length.

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The corporate has introduced in Qubit, leaders in context-driven buyer reports, to spot particular buyer teams and goal them with refined, private reports, expanding the selection of on-line guests who entire bookings by means of both the website online or over the telephone with advisors on the corporate’s touch centre.

The Qubit Customer Cloud platform will permit Nice Rail Trips to construct wealthy profiles of holiday makers from a couple of information resources, which will likely be used to create extremely related virtual reports for purchasers in line with their wishes and behavior. For instance, figuring out the place a buyer is of their reserving adventure permits Nice Rail Trips to give you the maximum related revel in in line with that perception. This is able to contain sparking inspiration among unsure consumers via highlighting particular brochures to be had to obtain, offering hyperlinks to related entries in Nice Rail Trips’ hosted weblog, or asking consumers in the event that they want to discuss to an skilled Excursion Marketing consultant over the telephone.

“Qubit’s talent to create related, customized reports that convert browsers into consumers will turn out a very powerful as we glance to extend our marketplace percentage during height buying and selling sessions and past,” stated Daniel Tangen, Head of Ecommerce at Nice Rail Trips. “If we’re to satisfy our formidable expansion plans and make sure we stand out available on the market, we’ll wish to have interaction with consumers in increasingly more refined tactics and supply them with reports and gives adapted to their particular wishes,” Tangen added.

“The Qubit platform will permit Nice Rail Trips to behave at the wealth of purchaser information at their fingertips, making it a ways more uncomplicated and sooner for on-line guests to search out the easiest vacation,” stated Graham Cooke, CEO of Qubit, “In an increasingly more aggressive marketplace, giving consumers a related and significant revel in could make the entire distinction. Via utilising information to create extremely customized interactions, Nice Rail Trips can proceed to verify their market-leading vacation and shuttle reports are matched via the reserving revel in.”


Notes to Editors

About Nice Rail Trips
Nice Rail Trips Ltd. has an unrivalled wisdom and figuring out of vacations via rail, with greater than 40 years of revel in in setting up them. In April 2013 ECI companions received the corporate, based within the mid-1980s, with Peter Liney appointed as leader govt of the 140 workers based totally within the Head Place of business. The York based totally specialist has two sister manufacturers: Rail Discoveries which gives high quality and worth on its intensive workforce traveling portfolio, and GRJ Unbiased which permits the ones who prefer to shuttle independently to create, plan and go away underneath their very own steam. The corporate makes use of greater than 300 extremely skilled Excursion Managers to steer 1,100 workforce departures a yr to locations international.

About Qubit
Qubit is helping manufacturers keep one step forward in their consumers via remodeling the best way they have interaction with them. Via gathering and harnessing buyer information, our platform is helping manufacturers affect consumers via serving them customized virtual reports in line with their precise behaviour.

Our platform works via the usage of the correct information to create a reside image of each buyer and making sure it flows around the industry in actual time.

It then turns buyer information into buyer motion via the usage of the correct virtual gear and messages to create enticing, virtual reports. The usage of device finding out we will be able to then lend a hand manufacturers do that at scale.

Qubit powers reports achieving over 400 million customers each day for lots of the global’s main manufacturers equivalent to Topshop, John Lewis, Emirates, NET-A-PORTER, Spirit Airways, Ladbrokes, Thomas Cook dinner, Ulta Good looks and UNIQLO.

For more info, seek advice from

Qubit Media
Laura Hare, Communications

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